Smirnoff releases Nightlife Exchange Project bottles
03 October, 2011
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
Madonna joins Smirnoff 'Nightlife' campaign
19 August, 2011
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
